Let’s start this article with an underrated fact: building your brand is working on the soul of your business. And it is not about your logo or your favorite colors, it is about the value that you need to share with your audience. Your brand is what defines everything, from your motivation to how you want to communicate your message, through the principles that underpin your work.
Many solopreneurs who think they don’t need to have a brand or that it can wait, since what it takes is to work on the business aspects that make it profitable. This is understandable since many entrepreneurs begin to work on their business plan due to an immediate need for money, however, the ideal is that the brand always forms part of the goals of an entrepreneur, even if it is a long-term goal.
So if you think your startup business wouldn’t gain anything from a little branding work, a clear brand voice and brand values, I’m here to tell you the reasons why you should think twice and put branding on your to-do list.
1. Your Brand is the Foundation of your Marketing Strategy
When you will your brand you build the basis for your marketing strategy. If you don’t have a clear brand voice your copy and graphics won’t be personalized content, they will be just generic posts.
Design based on your brand
Your brand will give you the style that you need to follow to make your designs distinctives and uniques. Defining your colors and purpose, knowing what you want to communicate and how, turn your designs into a resource to put your message out there.
Wire based on your brand
Your brand voice is how you talk to your ideal clients, how they expect us to reply to their questions and also what they want to see when they receive an email for us.
2. Your Brand Builds Trust
When you create your brand, you lay the foundation for a relationship with your audience based on trust. Your brand gives your business transparency and a purpose that allows it to be perceived as something real.
3. Your Brand is Your Identity
When you build your brand, you choose an identity for your business. It is not a project anymore, now it is a message and a purpose.
Your business will be recognized and chosen for what it transmits, offering something beyond a product.
4. Your Brand Builds Meaningful Relationships
When you build a brand, you build a meaningful business. If you know what you want to communicate you have the first step to build a successful business path. By being clear about what motivates your business, you can build relationships with your potential clients and collaborators in a genuine way, trusting in the benefits obtained from each conversation.
5. Your Brand Adds Credibility
Last but no least, when you build a brand adds professionalism. Working on your brand shows that you take your business very seriously and that you took the time to think about its pillars.
Branding means visibility and a meaningful relationship with your commmunity, so If you don’t have a defined brand yet, I recommend that you start thinking about a good time to take the first steps in the creation process.
I am sharing my own brand guide in this article to give you some inspiration.