I’m going to tell you something that probably you didn’t know (and you definitely should)
Based on research, you have 15 seconds to attract a user’s attention with the content and layout of your website.
It only takes 15 seconds for your site visitor to decide if they want to spend time on your page and start exploring the corners you built so carefully.
Your website is a fleeting presentation to the user. For you it is the amazing project to which you dedicate hours and hours of modifications to small details, the platform where your dream of your own business takes shape and becomes reality, but for the user it is much simpler and more urgent than that.
Your site visitor is looking for something that , and if they can not find it in 15 seconds, they will look for it in
As I said, this difference between the user’s perspective and your own but it can also be the beginning of positive change.
In this article I am going to tell you what you must do to make the homepage of your website scream “keep scrolling, I have what you need!” to each user who comes to your page curious.
15 seconds is little? Yes, but with some knowledge and a quick and a little perspective twist about the user, it can be more than enough.
Read on if you don’t want to miss the best part!
Your home page should talk about you and what you offer as clearly as possible. If someone comes to your website and is greeted by confusing information, they probably decide not to spend time trying to understand the idea behind it.
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So here are the sections you need to work on for your Home Page:
1. Come up with a catchy Hero Section
First of all, we have what I call the hero section. As the name implies, it should be a promising section, since it is the first thing the user sees when entering your page. The key formula to build a hero section that fulfills its function, will include: A great photo that supports your headline, a consistent description, a brief description of what you offer (both must include keywords, take note) and a clear call to action.
2. Show yourself as a problem solver on your pain point section
In the second part of your page, the user already knows everything about you, but they still don’t know what you can do for them. This is the time to be clearer than ever.
This section called the pain points section will include all the problems that your ideal client has and needs to solve. You are going to tell who you are talking to and from what place, making it clear that you have the knowledge and the will to help them solve what is getting out of their hands.
For this section to be effective, it must include an important detail: talk about all the things that your client miss because of that problem to show them that it is something that cannot, but must be solved. You need to pinpoint your ideal client problems here so they know that you can help them, and that they really need that help.
This section needs clarity and empathy, knows who you are speaking to well and shares a sensible and transparent message.
3. It is time to sell!
After talking about those pain points, your clients know that they need help, so let’s talk about solutions. It is time to explain what you do and how that can help them with their needs. This is the section to provide all the information that the client needs to know about your solution and your experience, so be as specific as you want to!
4. Let’s be real about your why in your about me section
The about me section should include a photo that builds confidence and a text that talks about your motivations and results instead of the concepts of your profession. Here the person will be able to know why you want to help them and what tools you have to do it. To make this helpful to the navigation of your website, remember to add only a short paragraph and a call to action that allows the user to go to the page of the site where they can see all the full text.
5. Show your services to that ideal client
Okay so now, your ideal client knows what you do, why they need you and who you are, so it is time to sell (yay). Near the end of the main page, talk about the services that you have to offer and show them in a very clear way, preferably adding a specific call to action for each of them. You need to be clear about the solution that each service can provide and, if you can add a testimonial in this section, you will really increase the user’s trust. Your services are the answer to their questions, so you need to show yourself as a professional. Those site visitors who have reached that section are probably very curious about what you do and will want to understand what it is like to work with you.
6. Time for a call to action
After all this information, add a simple section with a striking image and a very direct call to action to your most valuable piece of content or help feature (a freebie or a free consultation, for example)
7. Share what your clients say about you.
Testimonials are a great way to anchor your sales pitch and information with one essential factor: trust.
Your future clients will trust what those people who had problems similar to yours and found a solution in your work have to say.
8. Share the best content from your blog
This allows visitors to access more information about what you do.
9. Leave your details on that footer to convert
When you get to the footer, you should leave all the information that makes navigation and communication really easy for that really interested visitor who has scrolled all down your homepage. Add your menu items there so they can choose where to keep reading and you should leave your social media accounts there so they can check more about your work or even connect with you. If you want to add a call to action to a quick chat or a consultation, that would add several points in your favor.
To see a real example, have a look at my own website below.